ENJOYMENT IS A TEAM SPORT
Team ULTRA isn’t a community it’s a lifestyle celebrated all season, every season.
We support everyday athletes and community sports teams through micro-campaigns for niche audiences.
From developing custom merch, to giving a social media megaphone to the amazing things they accomplish,
Team ULTRA celebrates the unsung superstars playing in gyms, courts and stadiums across the nation.
IF YOU HAVE A BODY AND LOVE BEER, YOU’RE A TEAM ULTRA ATHLETE
Running and beer have a long history together. Team ULTRA helped everyday beer lovers see themselves as runners, even if they forgot to put on their NIKEs.
We created a series of social-first videos that invited everyday people to try running.
Then, we celebrated those who joined our Team ULTRA Run Club on Strava with custom merch and digital shoutouts
SUPPORTING GRASSROOTS ACTIVISM IN SPORT
Pro athletes might have a national pedestal to make their statement, but it’s everyday athletes who are marching on the streets.
We connected Basketball-Activists with Pro players to celebrate the power of sport to create change covering topics from BLM to women’s pay.
GIVING UNLIKELY MISFITS A TEAM AND AN AUDIENCE
From solo sports to lesser-known Olympic sports that don’t draw a crowd to the true eccentrics,
We helped recognize communities that go hard, but get hardly noticed, inviting Michelob ULTRAs
audience to get in their and give them a cheer (and a like).
