Creative Director & Copywriter
Creative Director & Copywriter
Clif Kid’s Out to Play is a secure, localized mobile app that lets parents quickly and easily find playdates for their kids.
Clif Kid’s Out to Play is a secure, localized mobile app that lets parents quickly and easily find playdates for their kids.
Out to Play allows parents to see what their friends (and their kids) are up to, allowing them to join and create playdates - not future parties - but real activities to do right now.
Out to Play simplifies the complicated mess of planning playdates, and encourages getting kids outside. It puts all the complicated organization into your phone and syncs with your Facebook Friends.
Because security is crucial when it comes to kids, Out to Play only works with the friends parent’s allow, preventing anyone else from seeing the playdates they post and making it easier to see what your network’s up to.
The UI is designed to make it quick and easy for parents to set up playdates, while the copy and design keeps the playful spirit of being a kid.