Creative Director & Copywriter
Creative Director & Copywriter
The Nike Trainer’s Club is an award winning mobile-first website, designed to give athletes unprecedented access to Nike’s network of elite trainers.
The Nike Trainer’s Hub is an award winning mobile-first website, designed to give athletes unprecedented access to Nike’s network of elite trainers.
Webby Winner: Best Mobile Sites & Apps
The Trainer’s Hub features both long-form editorial coming from elite trainers as well as a database of previously asked questions submitted by users.
Users submit questions to Nike who fields the best trainer in their network to answer it.
Users could search the answered questions. From Football to Golf to Weight Training, thousands of questions helped athletes better understanding everything from simple squats to the importance of nutrition.
Editorial content featured the world’s best athletes and their trainers, providing entertainment and cutting-edge training practices used by the pros.